Billy Jenks, consultant solicitor to M LAW Introduction In the ever-evolving realm of sports and entertainment, the intersection of football and video games has become an important space, offering fans an immersive and dynamic experience. As the popularity of football video games continues to soar, the image rights of football players featured has garnered increased attention.

Oliver Fetiveau, Partner M LAW LLP Despite the widespread discussion of its perils, which depending on who you ask range from ‘it may increase unemployment to’ to ‘it will kill us all’,  AI is not going anywhere. The role of AI within the creative industry, and what its impact may be on the world of

Matthew Higdon, Partner M LAW LLP Tony Blair said last week (Sept ’23): “Never mind geopolitics, the big real-world event is generative AI – it will change the way we live, we work – it’s going to change everything…” Blair’s “greatest challenge to lawmakers” is, by extension, also the greatest challenge to lawyers. Certainly, Ed Felton at Princeton[1]